All agencies like to think of themselves as unique. Some are. Some are less so. The first task in any successful relationship is to develop a differentiating, engaging, compelling and, very importantly, demonstrable agency proposition.
Once the proposition and stories have been fleshed out, we need to ask ourselves “to whom will these stories be of interest?” We will then create a bespoke database of probably no more than a couple of hundred prospects to reach out to.
Our team of seasoned business developers each work with three or four clients for an agreed number of hours each month. They reach out to these clients’ prospects as though they were a member of the team, arranging meetings with qualified decision makers.
Your new business director will be in constant dialogue with you throughout the month and you will receive weekly or monthly reports detailing activity and success rates. There will be monthly feedback meetings, either face-to-face or by telephone.
What is it about us that makes us different?
In 1992 Sam Reardon Smith and Adam Whittaker set up their eponymously named new business agency, RSW.
In April 2016, following a review of the marketplace and in light of the agreement the directors had with RSW/US following the management buyout of the UK shareholders, the business was rebranded Manifest.
We take what we like to think of as a very pragmatic approach to agency new business development in that we do not operate a set process; rather, we prefer to work with our clients to deliver bespoke solutions that may entail telephone, email, physical direct mail and marketing automation. Sometimes all, but sometimes just one or two, of these outreach methodologies are the appropriate ones to make use of to achieve our client’s objective.
Start with the desired outcome and then work back to decide on the process.