Our Focus

Manifest focuses on one specific niche; we help marketing communications and other creative businesses find and win new clients.

Proposition Development

All agencies like to think of themselves as unique. Some are. Some are less so. The first task in any successful relationship is to develop a differentiating, engaging, compelling and, very importantly, demonstrable agency proposition.

Targeting

Once the proposition and stories have been fleshed out, we need to ask ourselves “to whom will these stories be of interest?” We will then create a bespoke database of probably no more than a couple of hundred prospects to reach out to.

Outreach

Our team of seasoned business developers each work with three or four clients for an agreed number of hours each month. They reach out to these clients’ prospects as though they were a member of the team, arranging meetings with qualified decision makers.

Reporting

Your new business director will be in constant dialogue with you throughout the month and you will receive weekly or monthly reports detailing activity and success rates. There will be a monthly feedback meetings, either face-to-face or by telephone.

About Us

What is it about us that makes us different?

In 1992 Sam Reardon Smith and Adam Whittaker set up their eponymously named new business agency, RSW.

In April 2016, following a review of the marketplace and in light of the agreement the directors had with RSW/US following the management buyout of the UK shareholders, the business was rebranded Manifest.

We take what we like to think of as a very pragmatic approach to agency new business development in that we do not operate a set process; rather, we prefer to work with our clients to deliver bespoke solutions that may entail telephone, email, physical direct mail and marketing automation. Sometimes all, but sometimes just one or two, of these outreach methodologies are the appropriate ones to make use of to achieve our client’s objective.

Start with the desired outcome and then work back to decide on the process.

The TEAM

All of our team of new business directors have previously worked either at an agency or on the client side in a marketing department.
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Adam Whittaker

Joint MD
Adam started in agency new business back in 1989 and has since then monitored more than 1m hours of business development outreach. Adam’s role is primarily sales and marketing and has overall responsibility for the delivery of the service and the day to day management of the business. In his spare time Adam follows Chelsea FC home and away and walks Didi the dog around Richmond Park.
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Sam Reardon Smith

Joint MD
Sam worked at an agency called Halpern before packing it all in to set up in business with Adam back in 1992. A business studies graduate from Kingston University, Sam’s first role was at The Industrial Society before embarking on a short career in recruitment. As such her primary role at Manifest has always been in the recruitment side of the business.
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Sally Danbury

Managing Director (Australia)
Sally first worked with Sam and Adam in 2002 when the agency was based in Putney. She then went on to work in the marketing department of Ernst & Young before founding her own new business agency, Cake, in 2005. After she moved to Australia she merged her business into Manifest and now runs our Australian operation. In her spare time Sally teaches Pilates and is a mum to two wonderful girls.
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Lucy

Client Services Director
Lucy has been part of the RSW team for many years, her current role is Client Services Director encompassing new client set-up, management of all non-prospecting activity such as database development and reporting, admin/IT support and the general day-to-day running of the office. Outside of work Lucy is a keen baker and regularly appoints her husband chief taster of the celebration cakes she makes for many different occasions.
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Peter

Finance Director
Peter was an army officer before entering the hotel and leisure business in the 1960’s, managing the Windermere Motorboat Racing Club. He then moved on to become the Bursar at a leading all boys boarding school before joining the Manifest team as our FD. In his spare time Pete plays golf and has been a fan of Burnley FC all his life.
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Jennifer

Database Management Executive
Jen joined the Manifest team in 2010 and is responsible for developing some of the more bespoke list creations we are often asked to develop. This can take many hours of predominantly online research using LinkedIn and other social networks to find out who the REAL marketing decision makers are. Jen is a renowned breeder and international judge of Boxers and Bostons.
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David

New Business Director
David worked at several PR agencies prior to joining Manifest in 2008. Originally from Paris France, he now lives in Surrey with his partner and two kids (dogs) called Jake & Rosie. If you look really carefully you’ll spot him in the movie “In Bed With Madonna”!
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Pru

New Business Director
Pru has 18+ years of experience in business development, PR and marketing overseeing the UK, Canada and South Africa and works closely with a number of clients to maximise business development outreach. Pru’s favourite pastime is travelling the world, climbing mountains, watching her beloved All Blacks play rugby and cooking a range of culinary delights for her friends.
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Tony

New Business Director
Tony has worked in new business development since 1992 both in-house & in new business consultancies. He has experience working for clients in most areas of marketing services and management consultancy targeting senior and C-level decision makers inside large organisations. In his spare time Tony watches far too much Doctor Who for his own good and writes a lot of reviews.
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John S

New Business Director
John joined Manifest in 2008 having previously been a freelance new business director and manager for various marketing communications agency. A graduate with a marketing degree, John is a devoted father and husband and spends what little spare time he has winding up Adam because he is a gooner and gooners do that.
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John M

New Business Director
John came to Manifest in the summer of 2014 having previously worked in advertising sales and more recently in the live events business in the commercial delivery field. Born and bred in Edinburgh John is a fantastic cook and spoils his two chihuahua’s rotten!
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Patrick

New Business Director
Patrick joined us several years ago after over a decade in advertising sales and new business. He was previously Corporate Business Development Directors at an agency called Blur. A keen aviation enthusiast (not a plane spotter), Patrick is a qualified Private Pilot often taking to the skies on the weekends, his next goal is to learn how to fly Helicopters. His other interests include Golf, Rugby and Snooker.
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Pev

New Business Director
Pevin has been in new business sales for over 8 years with a strong background in Advertising and Programatic Media. His previous roles included a stint as a Key Account Manager at Mash. When not working Pev enjoys spending time with his family & cooking. You can often find him dinning at the Pankot Palace.
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JC

New Business Director
Passionate about using research and data to uncover unique market insights that create compelling communication and optimal business results for our clients. JC is American and has lived in the UK for over ten years, seven of which as New Business Director at BBDO.
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Diego

New Business Director
Exceptional Bilingual Sales & Account Manager, acclaimed for diverse networking and relationship building, experienced over 10 years in digital media, PR, sales and marketing. His strong commercial focus and ability to relate to clients makes him stand out both within and outside an organization. To clients, he is a highly professional, creative and innovative person, exceeding expectations and delivering results.
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You?

New Business Director
Do you have a background in sales combined with experience of having worked at either an agency or client side in a marketing team? If so then there is a fantastic role waiting for you at Manifest. Email sam@thisismanifest.com with your CV and we’ll get right back to you. We are looking for full or part time candidates and offer flexibility and good pay!

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