Why you should choose Manifest as your new business agency.
We love to do what our clients hate doing and do it better than they ever imagined possible.
Our role is to unearth opportunities for our clients within the companies they want to work with and get them in front of the decision maker for their service .
The Manifest team are rightly recognised as the crème de la crème of agency new business lead generation and will tell your story with passion, eloquence and conviction.
We have devised targeting strategies that deliver opportunities for our clients before they become old news.
We expect, and our team delivers, 100%.
The average tenure of an account director at Manifest is five years and several have been here more than ten.
A pre-requisite for a job at Manifest is a background in either an agency or client side marketing department.
The power of persuasion. The dark art of making another see things your way through the use of language.
You are passionate about your agency; we get it and you can be sure we will be as passionate as you are.
We specialise in helping companies within the creative and marketing services industry win more new clients by arranging new business meetings for them with the decision makers for their service within the companies they want to work with.
The first stage is to identify and define the agency proposition; what is it that you actually do? Why do your clients love working with you? And crucially, why should a prospective new client give up an hour of their precious time to meet you.
Once the strategy has been agreed the next stage in the process is the planning of the campaign. Who do you want to meet with? What is the ideal outcome of the meetings you want to attend and what resources can you provide?
Once the strategy and planning stages have been completed we will be ready to start pitching your agency; we will contact your prospects by telephone and email, tell them your story and arrange for you to meet them if appropriate.
Your contact at Manifest will keep you fully informed of progress at all times. You will be provided with a monthly report of all contacts that have been made with a précis of the exchanges, meetings arranged and attended plus stats.
Things some of our lovely clients have said about or to us
LATEST BLOG POSTS
Our thoughts on the agency new business landscape and some other insights that we hope you will find interesting.
Is there a fear of failure in agency new business departments? Many new business teams seem to be scared of sending their MD or CEO in to meet with someone who isn’t the perfect prospect, with a budget, ready to buy, that the whole purpose of the role is forgotten and very few meetings are[…]
The received wisdom for agency new business is, as we all know, that you should always be talking to the decision maker. The person who is responsible for appointing the marketing agency. Not the person who ‘deals with’ the marketing agency. To this end, we have a very simple rule, which is to qualify as[…]
Selling to the sellers at business exhibitions shows a lack of empathy and is counterproductive. We have lost count of the number of times clients have said “we’re going to XXXX, here is a list of the exhibitors, can you arrange for me to meet with them whilst we’re there so we can pitch to them?”[…]
Manifest has taken measures to ensure that it is GDPR Compliant. GDPR is really just a turbo charged version of the Data Protection rules already in force. GDPR will apply to and protect all EU & UK citizens (regardless of Brexit). Organisations are responsible for protecting data from hackers. Fines for data breaches will be up[…]
I’m afraid that once again we’re going to say more on agency websites. You see, in preparation for GDPR we’ve been going through our database and sorting the wheat from the chaff so to speak. Anyway, as part of that process we’ve visited more then 2,500 agency websites in the last week, specifically to find out two[…]
There are three agency new business hunting strategies that we will be looking at in this post. This is not to say that these are the only ones and we are also not necessarily saying that any one is better than an another or for that matter that an agency can only adopt one strategy.[…]
OK, the main goal of any first new business meeting is actually getting a second meeting, but that’s not what I’m thinking about as I write this post. Some agencies, regardless of how they’re driving their new business program, feel like first meetings with a prospect should be solid gold and close fairly quickly. Those agencies tend[…]
If you are in the process of deciding between in-house or outsourcing your agency’s new business function (specifically the outbound lead generation aspect of the role) then this post may be of interest. For the sake of simplicity we will refer to this role as new business manager although they go by many other titles[…]
A new business director was telling us the other day about how new business worked in his agency and how he was being charged for agency new business and we found it rather strange. Their new business agency would arrange a meeting and get as much information as they possibly could, but, as we all[…]
Spark and Torch is a new business system used primarily in the UK but has been gaining ground overseas for many years now and is seen as the most powerful methodology used by the most progressive agencies in the world. Here is how it works. Suspect – The Company has been identified as one that[…]