Why should you choose Manifest as your new business agency?
Adam Whittaker and Sam Reardon Smith first set up their new business agency in 1992 and have worked with hundreds of agencies of all shapes, sizes and specialisms.
Over the years we have discovered that there is one overpowering differentiation that is the make or break of a good new business programme and that is, quite simply, the person who is representing your agency. Obvious really isn't it and yet many new business agencies will try to tell you otherwise.
At Manifest we keep our overheads low so that we can pay the most that we possibly can to attract and retain the best people; the kind of people our clients deserve.
We expect, and our team delivers, 100%.
The average tenure of a new business director at Manifest is five years and several have been here more than ten.
A pre-requisite for a job at Manifest is a background in either an agency or client side marketing department.
We look for that little something different in our team. Be it a passion for Dr Who, flying planes or being a magician.
You are passionate about your agency; we get it and you can be sure we will be as passionate as you are.
We specialise in helping companies within the creative and marketing services industry win more new clients.
The first stage is to identify and define the agency proposition; what is it that you actually do? Why do your clients love working with you? And crucially, why should a prospective new client give up an hour of their precious time to meet you.
Once the strategy has been agreed upon the next stage in the process is planning the campaign. Who do you want to meet with? What is the ideal outcome of the meetings you want to attend and what colateral can you provides with?
Once the strategy and planning stages have been followed we will be ready to start outreach; whitelabeled as a member of your team we will contact the decision makers within the target organisations by telephone and email to fixing a meeting.
Your contact at Manifest will keep you fully informed of progress at all times. You will be provided with a monthly report of all contacts that have been made with a précis of the exchanges, meetings arranged and attended plus stats.
The Manifest team all have experience of having worked in agencies or the client side.
Sam Reardon Smith
Email firstname.lastname@example.org with your CV and we’ll get right back to you. We are looking for full or part time candidates and offer flexibility and good pay!
Things some of our lovely clients have said about or to us
Our thoughts on the agency new business landscape and some other insights that we hope you will find interesting.
If you are looking to make a sale or to hire a new recruit, you cannot beat meeting someone in person as face-to-face meetings can’t be beaten.
That’s according to the Measuring Face Value report, from the Centre for Economics and Business Research, which says that when a London-based company does business face-to-face, it stands to gain an average income boost of £248,100 a year. […]
I hail from the UK and am a reasonably new “new Aussie” so I have found it interesting to see how marketing agencies do new business the Aussie way.
Five years seasoned, partnering with ambitious agency owners nationwide. I now believe I can claim that I have observed a thing or two about the business development landscape here. […]
Do Occam’s Razor and agency new business best practice work hand-in-hand? We think they can. If you aren’t familiar with Occam’s Razor, here is a Wikipedia article.
Occam’s razor (also written as Ockham’s razor, and lex parsimoniae in Latin, which means law of parsimony) is a problem-solving principle attributed to William of Ockham (c. 1287–1347), who was an English Franciscan friar and scholastic philosopher and theologian. The principle can be interpreted as stating Among competing hypotheses, the one with the fewest assumptions should be selected. […]
Long-tail keywords come with their own pros and cons, so it’s important that you are aware of them before you consider using them! Using such keywords in a context of generating new business has proven to be effective, especially if the content of the keyword itself nails the prospects’ identified problem as a “long-term keyword” can be defined as phrases that consist of 2-5 words, are rather specific, and are used by the searcher when a specific issue needs to be resolved. […]
Learn how to define the ideal prospect (and grow your business!)By definition, a prospect is “a qualified and interested individual who, through two-way interaction, has demonstrated they are preparing to make a purchase decision”, but the majority of time, it would start as a lead – “an individual who has provided contact information and, in doing so, pointed toward a potential sales opportunity”.
The challenge? To decide on characteristics and factors, that describe your ideal prospect – the prepared buyer – to optimise the lead generation process. […]
Some are quick off the mark to say that Outbound Marketing tactics are “getting out of date” and are rather “old school”, but we believe in the tactical marriage of inbound and outbound whereby outbound marketing is complemented with inbound marketing to enhance the overall strategy.
The current situation is that over the past 2 years, many businesses in the UK are starting to introduce inbound marketing as a part of their marketing strategy, but there are still plenty that aren’t quite ready to let go of the concept of outbound marketing. Well, why don’t you use both? […]
When was the last time you updated or adjusted your business proposition? A considerable amount of companies create their propositions in the very early days of the business lifecycle, and then, if they seem to be working, they leave them and don’t update them despite the changes in the macro and micro economic environment. […]
In contrast to the typical consumer journey of a low-involvement product, the B2B sales process is much slower, more similar to that of a high-involvement product, with huge emphasis on relationship nurturing.
Even though it may seem like extensive amounts of work and investment of resources from you and your team, it all becomes relatively easy once everyone is on the same boat and fully understanding the process a potential customer is going through from an initial contact to a sale. […]
In any marketing agency’s contract lifecycle, there are three main stages: agency evaluation and selection, relationship development, maintenance and agency review; followed by the termination or renewal of a contract. With this in mind, we discuss the opportunities that arise from monitoring your competitors and knowing when to step in. […]
Leveraging opportunity, timing, and persistence is important because the marketing services sector is very cyclic; to make the most out of your opportunities, you will need to know how to connect, time your approach, overcome obstacles and understand the difference between healthy persistence and investing resources in lost causes.
In our extensive experience of working with marketing agencies all over the world, here are some of the things we have discovered. […]