Want to know how to Increase Pitch Win Rate? be the ONLY agency pitching! Here we are again on the brink of another autumn of reviews, pitches, RFI’s and tenders. So, what can you do to gain an advantage in what is a VERY competitive marketplace? Well, for one thing, you could try selling your agency rather than marketing it.
When you market your agency the general idea is to make sure that as and when someone is thinking about reviewing, your agency is one they remember and decide to include in the selection process.
When you sell your agency, what you are doing is going out there and meeting with people who may not YET have definitely decided whether to review. You are being more pro-active in your approaches and providing your prospects, in a face-to-face meeting, with a compelling reason as to why they SHOULD review their incumbent. If successful, you often end up being the only agency pitching!
Sure, it’s hard work, but if you have the time and the inclination, then we have the expertise and experience to open the doors for you.