Manifest has taken measures to ensure that it is GDPR Compliant.
GDPR is really just a turbo charged version of the Data Protection rules already in force.
- GDPR will apply to and protect all EU & UK citizens (regardless of Brexit).
- Organisations are responsible for protecting data from hackers.
- Fines for data breaches will be up to €20m or 4% of global turnover, whichever is higher.
GDPR sets out six lawful grounds on which you can use people’s personal data:
- Legal obligation
- Vital interests
- Public task
- Legitimate interests
The data source that Manifest subscribes to for information about individual prospects has been assessed by 23 of the top 25 advertising agencies in the UK as well as Royal Mail and many others all of whom are happy that the way in which the information is gathered and held is GDPR compliant under Article 47 of the Act which defines what a ‘Legitimate Interest’ may be.
A Legitimate Interests Audit (LIA) is available upon request.