Tell Your Client These Things

Tell Your Client These Things

You should all tell your client these things. The MD of a PR firm sent me this – his view on ten things PR agencies should tell their client, but would probably get them fired…

1. The main reason journalists aren’t covering you is because the proposition’s crap. It has no clear differentiators over its competitors, it doesn’t offer a price or value benefit and there are no compelling reasons for people to buy it. So why should journalists write about it?

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