The first 100 days tenure for a marketing director are so important for agency new business. According to research conducted by ICM on behalf of Oxford Strategic Marketing and Hunter Miller, where they interviewed 75 of the UK’s leading Marketing Directors, 70% either agreed or Strongly Agreed that they consider changing agencies to be one of the first things they do when taking up a new position. We’ve certainly all been there and got THAT T-Shirt haven’t we?
Like most new business agencies we are often asked about conversion rates; both our own and those of our clients. Manifest has been in business since 1992 in the UK, 2005 in the US and has also just set up in Australia. We monitor both our own and our client’s success rates, taking standard deviations into consideration.