At Manifest we understand the three distinct client types we serve. These types are known as “Big Game Hunters,” “Hunter Gatherers,” and “Farmers.” Each requires a unique approach to lead generation, outreach strategy, and expectations on return. Big Game Hunters: Focused on High-Value Accounts Big Game Hunters are exclusively focused on major wins. These agencies[…]
For all agency leaders, new business meetings can feel like a time-consuming distraction. But in reality, they are critical moments that can define the future of your agency’s growth. From creative studios to integrated agencies, many are brilliant at selling ideas for clients, yet falter when promoting themselves. In a crowded market where[…]
Understanding Leads, Prospects and Opportunities in Agency New Business Development In agency business development for creative, PR, digital, experiential and other marketing communications agencies, the terms lead, prospect and sales opportunity are often used interchangeably. However, each plays a distinct role in winning new clients and building your agency’s pipeline. What is a Lead in[…]
Why Creative Agencies Need Better Qualification, Not Just More Names, But Lead Generation That Works: If you run a creative, digital, PR or marketing agency in the UK, you already know how noisy and crowded the industry has become. Agencies of all shapes and sizes are pitching the same buzzwords, chasing the same briefs, and[…]
The creative services landscape is expanding quickly, so how can agencies carve out their space in an overcrowded market? With more advertising, digital, PR, and marketing agencies entering the field, the pressure to stay visible and relevant has never been greater. Whether you’re an established player or a fresh entrant, success hinges on cutting through[…]
You’ve just uncovered your dream prospect – the kind of brand your creative agency has always wanted to work with, so you may be wondering how to win new business with cold emails because you’ve identified the ideal decision-maker to connect with. Now it’s time to send that first message. But then the doubts creep[…]
The landscape of agency business development in 2025 is undergoing significant transformation, driven by technological advancements, evolving client expectations, and shifts in consumer behaviour. For creative, digital, PR, experiential, shopper marketing, and other marketing communications agencies, staying ahead requires a keen understanding of emerging trends. 1. AI-Driven Automation Reshaping Agency Operations Artificial intelligence is revolutionising[…]
Forget the Filler: Content Marketing for New Business Growth Must Drive Results Every creative, digital, PR or marketing communications agency knows that content marketing should be a key tool in the agency business development arsenal. It’s common knowledge that consistent content output boosts visibility—but that doesn’t mean any content will help land new business. When[…]
Employing a New Business Manager (or SDR) in London will cost a base salary of £40,000 and a bonus of c. £10,000 according to Glassdoor. This results in a total gross salary of £50,000. In addition to National Insurance Contributions (NICs), employers are required to make pension contributions under the UK’s auto-enrolment scheme. Pension Contributions:[…]
As advertising, creative and PR agencies ramp up their efforts to secure new clients, many are weighing up AI in new business development. It promises efficiency, speed, and cost-saving benefits. But can it truly replace the nuance and personalisation required in the world of marketing communications new business? Let’s explore the main advantages and potential[…]
