With the advent of all these social channels available to agency new business people and the ease of sending an email, I suppose its no real surprise to hear that there are fewer new business calls being made these days, but the reply we got from one CMO recently was really quite revealing. One of[…]
With the EU GDPR regulations coming into effect next May, what might the new regulations mean for agency new business? Putting it simply, the regulations mean that no individuals data (consumer or business related) may be held on a database without that individuals express permission and if a company does hold such data without permission[…]
Manifest, having been a Workspace tenant for a number of years now, were invited to write about our experiences. “Having worked both in-house at various agencies and at another new business agency some time ago, Adam Whittaker, managing director of Manifest, grew increasingly frustrated by the smoke and mirrors employed by many out-of-house business development[…]
The stories we tell will inspire and engage is a clarion call for storytelling in agency new business. You shouldn’t be ‘pitching’ your agency and ‘selling’ yourself to your potential clients; you should be engaging them with compelling stories that inspire them to want to know more about you. But just how do you do[…]
We just had this writ large on the wall of our new office to remind ourselves of how important what we do for our clients (cold calling) is to them. Many people don’t like what we do and many others, whilst liking the outcome, think the mechanics involved are simply outdated. […]
If you are looking to make a sale or to hire a new recruit, you cannot beat meeting someone in person as face-to-face meetings can’t be beaten.
That’s according to the Measuring Face Value report, from the Centre for Economics and Business Research, which says that when a London-based company does business face-to-face, it stands to gain an average income boost of £248,100 a year. […]
I hail from the UK and am a reasonably new “new Aussie” so I have found it interesting to see how marketing agencies do new business the Aussie way.
Five years seasoned, partnering with ambitious agency owners nationwide. I now believe I can claim that I have observed a thing or two about the business development landscape here. […]
Do Occam’s Razor and agency new business best practice work hand-in-hand? We think they can. If you aren’t familiar with Occam’s Razor, here is a Wikipedia article.
Occam’s razor (also written as Ockham’s razor, and lex parsimoniae in Latin, which means law of parsimony) is a problem-solving principle attributed to William of Ockham (c. 1287–1347), who was an English Franciscan friar and scholastic philosopher and theologian. The principle can be interpreted as stating Among competing hypotheses, the one with the fewest assumptions should be selected. […]
Long-tail keywords come with their own pros and cons, so it’s important that you are aware of them before you consider using them! Using such keywords in a context of generating new business has proven to be effective, especially if the content of the keyword itself nails the prospects’ identified problem as a “long-term keyword” can be defined as phrases that consist of 2-5 words, are rather specific, and are used by the searcher when a specific issue needs to be resolved. […]
Learn how to define the ideal prospect (and grow your business!)By definition, a prospect is “a qualified and interested individual who, through two-way interaction, has demonstrated they are preparing to make a purchase decision”, but the majority of time, it would start as a lead – “an individual who has provided contact information and, in doing so, pointed toward a potential sales opportunity”.
The challenge? To decide on characteristics and factors, that describe your ideal prospect – the prepared buyer – to optimise the lead generation process. […]