decision maker

Talking to the Decision Maker

The received wisdom for agency new business is, as we all know, that you should always be talking to the decision maker. The person who is responsible for appointing the marketing agency. Not the person who ‘deals with’ the marketing agency. To this end, we have a very simple rule, which is to qualify as[…]

Selling to the sellers

Selling to the sellers

Selling to the sellers at business exhibitions shows a lack of empathy and is counterproductive. We have lost count of the number of times clients have said “we’re going to XXXX, here is a list of the exhibitors, can you arrange for me to meet with them whilst we’re there so we can pitch to them?”[…]

GDPR Compliance

GDPR Compliant New Business

Manifest has taken measures to ensure that it is GDPR Compliant. GDPR is really just a turbo charged version of the Data Protection rules already in force. GDPR will apply to and protect all EU & UK citizens (regardless of Brexit). Organisations are responsible for protecting data from hackers. Fines for data breaches will be up[…]

About Agency Website

More on Agency Websites

I’m afraid that once again we’re going to say more on agency websites. You see, in preparation for GDPR we’ve been going through our database and sorting the wheat from the chaff so to speak. Anyway, as part of that process we’ve visited more then 2,500 agency websites in the last week, specifically to find out two[…]

Spark and Torch

Spark and Torch

Spark and Torch is a new business system used primarily in the UK but has been gaining ground overseas for many years now and is seen as the most powerful methodology used by the most progressive agencies in the world. Here is how it works. Suspect – The Company has been identified as one that[…]