When deciding upon a new name for our new business agency, we started with a question – ‘What is it that we do?’ The answer, of course, is that we are chosen by our clients to represent them to the prospects with a view to arranging for them to meet and pitch their agency with a view to winning new business.
But is it JUST about fixing up a meeting then? No. For a meeting to be valuable, it must be with the MAN. Means, Authority and Need.