Experienced People Asking Smart Questions.
We love to do the thing our clients hate doing most and do it better than they ever imagined possible.
Our role is to unearth opportunities for our clients within the companies they want to work with and get them in front of the decision maker for their service .
The Manifest team are rightly recognised as the crème de la crème of agency new business lead generation and will tell your story with passion, eloquence and conviction
Our techniques are channel agnostic, disruptive and engaging. Our results astounding.
Our clients expect, and our team delivers, 100%.
The average tenure of an account director at Manifest is five years and several have been here more than ten.
A pre-requisite for a job at Manifest is a background in either an agency or client side marketing department.
The power of persuasion. The dark art of making another see things your way through the use of language.
You are passionate about your agency; we get it and you can be sure we will be as passionate as you are.
We specialise in helping companies within the creative and marketing services industry win more new clients by arranging new business meetings for them with the decision makers for their service within the companies they want to work with.
The first stage is to identify and define the agency proposition; what is it that you actually do? Why do your clients love working with you? And crucially, why should a prospective new client give up an hour of their precious time to meet you.
Once the proposition has been agreed the next stage in the process is the planning of the campaign. Who do you want to meet with? What content do you have and how can we integrate with your inbound strategy so we work seamlessly.
Whitelabeled as a member of your team, we will utilise channel agnostic, disruptive and engaging one-to-one communication to get your message noticed by your prospective new clients and arrange for you to meet them when appropriate.
Your contact at Manifest will keep you fully informed of progress at all times. You will be provided with a monthly report of all contacts that have been made with a précis of the exchanges, meetings arranged and attended plus stats.
Things some of our lovely clients have said about or to us
LATEST BLOG POSTS
Our thoughts on the agency new business landscape and some other insights that we hope you will find interesting.
Here is a tale all too familiar to anyone who has worked in agency business development for any length of time and one that still shocks me to the bones even today. At the back end of last summer we arranged for one of our clients to have a meeting with a major UK entertainment[…]
Have you heard this new business sales pitch introduction lately? “Hello Adam, this is John from Acme; how are you today?” “Er, fine thanks. Sorry, do I know you?” “No, but I thought you might be interested to hear about our …” “No I wouldn’t be, thank you, have a nice day and goodbye.” BRRRRRRRR (the[…]
“I’VE HAD ENOUGH OF KISSING FROGS!” The poor man wailed. “Really?” I empathised, but wanted to dig deeper “why is that?” “It just. Doesn’t. Work” he accentuated each work with a loud thump on the Costa Coffee table at which we were sitting. Startled mums with toddlers moved tables away from us. He was looking a[…]
The agency client relationship typically lasts about eighteen months, that’s from initial romancing through to the inevitable breakup. The stages and approximate lengths of time are shown on the graphic wheel below. From an agency new business persons perspective it is essential to understand these phases and the opportunities (or lack of them) that they[…]
One of the main problems we hear about these days from businesses we speak with is that even after they have met with a prospect and submitted a proposal, they suddenly hit tumbleweed town. B2B sales stagnation. Calls not returned Emails unanswered Voicemails ignored “I’m sorry, she’s not available right now; can I get her[…]
According to someone I met the other day, Manifest is very different from most other new business agencies. “Why’s that?” I asked them, “after all, all we do is arrange really good quality new business meetings with the people you want to work with.” “EXACTLY!” She replied. “You don’t ‘undertake an agency brand positioning and proposition[…]
“Tell me something different” he said. So I did. I told him that we would identify perfect fit companies for his agency by using the tools the investment community uses; so we could identify businesses that have received funding in the last month of more than £10m to spend in the next twelve months on marketing. “That IS different” he[…]
We got one of the agencies we represent into a really interesting client the other week. A disruptor in a staid industry ripe for a shake up. This is how it came about. Using the investors hub we subscribe to we discovered they had raised £10m in Series A funding in January. We researched further[…]
Is there a fear of failure in agency new business departments? Many new business teams seem to be scared of sending their MD or CEO in to meet with someone who isn’t the perfect prospect, with a budget, ready to buy; the whole purpose of the role is forgotten and very few meetings are set[…]
The received wisdom for agency new business is, as we all know, that you should always be talking to the decision maker. The person who is responsible for appointing the marketing agency. Not the person who ‘deals with’ the marketing agency. To this end, we have a very simple rule, which is to qualify as[…]