Someone mentioned the other day the similarity between jazz and the perfect telephone sales pitch.
In jazz the skilled performer will interpret a tune in very individual ways, never playing the same composition exactly the same way twice. Depending upon the performer’s mood and personal experience, interactions with fellow musicians, or even members of the audience, a jazz musician may alter melodies, harmonies or time signature at will.
So with a good telephone pitch, the first fifteen seconds needs to be scripted and delivered adroitly and skillfully. Thereafter the ‘tune’ and ‘tone’ of the pitch will be improvised dependent upon the interaction with the person being pitched to, but must always follow the rules and must return to the refrain of the melody at the appropriate times and must never meander so far as to get lost.
Many sales people think they can be both composer and musician, the truly skilled recognise that sometimes the melody needs to be composed by another, differently skilled, person and they understand the rules of the genre and can take the melody and deliver it, differently perfect, each time.