When deciding upon a new name for our new business agency, we started with a question – ‘What is it that we do?’ The answer, of course, is that we are chosen by our clients to represent them to the prospects with a view to arranging for them to meet and pitch their agency with a view to winning new business.
But is it JUST about fixing up a meeting then? No. For a meeting to be valuable, it must be with the MAN. Means, Authority and Need.
So it starts with the MAN.
One of the key differentiators of our company has been and always will be that unlike many other new business agencies, business development consultancies etc. is that our New Business Directors are all either ex agency or client side marketers with an undeniable ability to converse with senior marketers about complex business issues.
Unlike most of the competition there is another point of difference we are proud of, which may seem unimportant, but which we think IS important for the integrity of our team, ourselves and our clients. We do not employ the use of pseudonyms. Your New Business Director is undisguised in their representation of you in that if she is called Jane Smith in real life then she will be called Jane Smith from ‘your agency’.
So there we have it – the choice became, as it were, Manifest!