temporary king

The Temporary King

If you read The Times then the back page of the The Game section recently provided a fascinating insight into the world of the football manager or rather, the world of those who appoint them.

They discuss what on Merseyside they call the Messiah Complex – the never ending search for “the one” who will lead them to greatness once more. And it is not just Liverpool of course, turn the page back and you saw a great graphic that illustrated the point perfectly.



Net Promoter for Agency Development

Net Promoter is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and Satmetrix. It was introduced by Reichheld in his 2003 Harvard Business Review article “One Number You Need to Grow”. The most important proposed benefits of this method derive from simplifying and communicating the objective of creating more “Promoters” and fewer “Detractors”.