We all know that the website for agency new business is essential. So why is it that so many agency websites are as bad as they are? I’m not saying they’re all bad and I’m not saying that our own is perfect, but some are really, VERY poor indeed, with almost as many still ‘under construction’ due to being ‘so busy with client business’ or some other feeble excuse.
When will these agencies get it? Do they honestly not think it important? Do they believe (as many have told me) that the less they show the better because that way clients will have to ask them in to find out more?