Here are some strategies to pinpoint the right new business prospects for your agency. Building a list of high-potential new business targets for your agency can feel like a daunting task. The fear of focusing on the wrong prospects and missing out on active opportunities can make the idea of mass outreach tempting. After all,[…]
Growing an agency is about more than just winning new business but many agency management teams ignore the elephant in the room. They overlook the impact of client churn. This is the elephant in the room; everyone talks about new business, but few address the real cost of lost clients. Ignoring churn creates a false[…]
In the highly competitive landscape of creative agency business development, differentiation is crucial and you need to know how to make your marketing agency stand out. Here are key strategies to set your agency apart and attract more clients. Define Your Unique Selling Proposition Your agency’s success in new business agency growth hinges on what[…]
7 Proven Strategies to Secure More Client Referrals for Your Agency Client referrals are the secret weapon of agency business development, yet many creative, digital, and PR agencies fail to integrate them into their growth strategies effectively. The hesitation often stems from discomfort, uncertainty, or the fear of seeming pushy. So, how can your team[…]
5 Ways to Make Agency New Business Meetings More Effective If you’re looking for ways to make agency new business meetings more effective, then imagine you’re on the hunt for the perfect pair of jeans. You walk into a store, eager to explore your options. Just as you start browsing, a salesperson swoops in, asking[…]
Polish Your Agency Credentials You might want to polish your agency credentials as they are often the gateway to building relationships with potential clients. Yet, like a neglected pair of shoes, they sometimes fail to shine. In the competitive world of agency business development, standing out requires more than the same old presentation. Here’s a[…]
Lead Generation Myths Your Agency Should Ignore Lead generation is critical for agency business development, but misinformation and lead generation myths can often hold teams back from taking effective action. Let’s debunk some common myths and help your creative agency, PR agency, or digital marketing team approach new business outreach with confidence. Myth #1: Prospects[…]
Perfect Your Agency Pitch: Proven Strategies for New Business Success In the competitive world of agency business development, being able to perfect your agency pitch is essential to standing out, building relationships, and converting prospects into long-term clients. Whether you’re in creative agency business development, PR new business development, or working within shopper marketing, these[…]
How to Write New Business Emails That Get Responses: It’s All About the Research When sending cold emails to introduce your agency to potential clients, the quality of your research can significantly boost your response rate. That crucial first email sets the tone for your relationship—either presenting you as an informed, knowledgeable professional or as[…]
In the realm of agency business development, particularly within creative, digital, PR, experiential, and shopper marketing sectors, mastering the art of asking effective questions during new business meetings is crucial. Manifest, a renowned new business agency, offers valuable insights on this topic. 1. Conduct Thorough Research Before any new business meeting, it’s imperative to delve[…]
