first new business meeting

The Main Goal of Your First New Business Meeting Is Not What You Think

OK, the main goal of any first new business meeting is actually getting a second meeting, but that’s not what I’m thinking about as I write this post. Some agencies, regardless of how they’re driving their new business program, feel like first meetings with a prospect should be solid gold and close fairly quickly. Those agencies tend[…]

Outsourcing Your Agency's New Business

Deciding Between In-House or Outsourcing Your Agency’s New Business

If you are in the process of deciding between in-house or outsourcing your agency’s new business function (specifically the outbound lead generation aspect of the role) then this post may be of interest. For the sake of simplicity we will refer to this role as new business manager although they go by many other titles[…]

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Looking at Agency Websites

We spend a lot of time looking at agency websites: advertising agencies, integrated agencies, media buyers and planners, experiential, digital and design agencies. There’s a lot of them out there, although their websites almost seem to have settled into the same – or similar – design: a landing page, which you navigate either by scrolling[…]


Manifest Featured in Workspace Website

Manifest, having been a Workspace tenant for a number of years now, were invited to write about our experiences. “Having worked both in-house at various agencies and at another new business agency some time ago, Adam Whittaker, managing director of Manifest, grew increasingly frustrated by the smoke and mirrors employed by many out-of-house business development[…]

The Stories We Tell

Storytelling in Agency New Business

The stories we tell will inspire and engage is a clarion call for storytelling in agency new business. You shouldn’t be ‘pitching’ your agency and ‘selling’ yourself to your potential clients; you should be engaging them with compelling stories that inspire them to want to know more about you. But just how do you do[…]