In the ever-evolving landscape of the advertising industry, agencies are constantly on the lookout for innovative strategies to expand their client portfolio and drive agency new business. In this digital age, where connectivity is at its peak, a multi-channel approach to business development has emerged as a game-changer for agencies seeking to establish relationships with[…]
“Embarking on the ‘new business’ growth journey, a path that can feel daunting to traverse. Yet, as thought leader Peter Drucker said, ‘The best way to predict the future is to create it’. The baton is in our hands, and it’s up to us to pave the path forward. Initiation: It all starts with relationships.[…]
Is your sales funnel working for you, or are you stuck in a constant battle between demand generation and lead generation strategies? As marketers, we often find ourselves torn between these two essential functions. While both are crucial for the success of any business, it’s important to understand the differences and how they complement each[…]
In this post we look at the basics of how to set up a successful new business system because, believe it or not, some agencies are still floundering about with spreadsheets, email inboxes or worse still, nothing but their memory! There are two sides to agency new business, prospecting (which is what Manifest does) and[…]
I read a post on LinkedIn today about the problem with new business for agency founders; it went something like this. I spend weeks sitting down with my business coaches and deciding which companies and brands we want to work with. I then spend weeks brainstorming compelling propositions that are absolutely spot on for these[…]
As a follow on to the post we put up at the start of the pandemic (we’ve been a bit busy hence the lack of posts since!) we thought you might be interested in seeing our access and conversion rates over the past year so you can see for yourself the impact (or rather lack[…]
Knowing your new business prospecting KPIs will make you a more successful and efficient marketer.The number of leads generated per week, month or year is an important measure to know when it comes time for presenting prospects with opportunities they might find interesting; but also useful in judging how well one’s own efforts are going![…]
The agency new business strategy is essential to get right from the start. Who is the best person to approach first within a prospect company? CEO? MD? Marketing Director? Comms Director? Marketing Manager? Now, you may THINK you know the answer to this one. Most agency heads are of the opinion that it is best[…]
I was talking with the head of one of our branding and design consultancy clients the other day and he was telling me of one of the issues he is increasingly facing with his rate card. Buyers are starting to view the services he provides (possibly due to the agency proposition but that’s a different[…]
The agency client relationship typically lasts about eighteen months, that’s from initial romancing through to the inevitable breakup. The stages and approximate lengths of time are shown on the graphic wheel below. From an agency new business person’s perspective it is essential to understand these phases and the opportunities (or lack of them) that they[…]
