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Kissing frogs? Or toads …

“I’VE HAD ENOUGH OF KISSING FROGS!” The poor man wailed. “Really?” I empathised, but wanted to dig deeper “why is that?” “It just. Doesn’t. Work” he accentuated each work with a loud thump on the Costa Coffee table at which we were sitting. Startled mums with toddlers moved tables away from us. He was looking a[…]

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The Agency Client Relationship

The agency client relationship typically lasts about eighteen months, that’s from initial romancing through to the inevitable breakup. The stages and approximate lengths of time are shown on the graphic wheel below. From an agency new business persons perspective it is essential to understand these phases and the opportunities (or lack of them) that they[…]

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Manifest is Very Different

According to someone I met the other day, Manifest is very different from most other new business agencies. “Why’s that?” I asked them, “after all, all we do is arrange really good quality new business meetings with the people you want to work with.” “EXACTLY!” She replied. “You don’t ‘undertake an agency brand positioning and proposition[…]

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Tell Me Something Different

“Tell me something different” he said.  So I did.  I told him that we would identify perfect fit companies for his agency by using the tools the investment community uses; so we could identify businesses that have received funding in the last month of more than £10m to spend in the next twelve months on marketing. “That IS different” he[…]

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More on Agency Websites

I’m afraid that once again we’re going to say more on agency websites. You see, we’ve been going through our database and sorting the wheat from the chaff so to speak. Anyway, as part of that process we’ve visited more then 2,500 agency websites in the last week, specifically to find out two things. Location Telephone number[…]