Resist the Simplicity and Convenience of the Conference Call

Whilst reading The Globotics Upheaval by Richard Baldwin I was reminded of just how important it is for agency new business people and heads to resist the simplicity and convenience of the conference call. In chapter 9, Globotics Resolution: A More Human, More Local Future, he explores the jobs that neither telecommuters nor AI will[…]


Kissing frogs? Or toads …

“I’VE HAD ENOUGH OF KISSING FROGS!” The poor man wailed. “Really?” I empathised, but wanted to dig deeper “why is that?” “It just. Doesn’t. Work” he accentuated each work with a loud thump on the Costa Coffee table at which we were sitting. Startled mums with toddlers moved tables away from us. He was looking a[…]


The Agency Client Relationship

The agency client relationship typically lasts about eighteen months, that’s from initial romancing through to the inevitable breakup. The stages and approximate lengths of time are shown on the graphic wheel below. From an agency new business persons perspective it is essential to understand these phases and the opportunities (or lack of them) that they[…]


Manifest is Very Different

According to someone I met the other day, Manifest is very different from most other new business agencies. “Why’s that?” I asked them, “after all, all we do is arrange really good quality new business meetings with the people you want to work with.” “EXACTLY!” She replied. “You don’t ‘undertake an agency brand positioning and proposition[…]


Tell Me Something Different

“Tell me something different” he said.  So I did.  I told him that we would identify perfect fit companies for his agency by using the tools the investment community uses; so we could identify businesses that have received funding in the last month of more than £10m to spend in the next twelve months on marketing. “That IS different” he[…]